It is no secret that social media is a powerful outreach tool. In fact, 91 percent of marketers indicate that social media is important to their business, and 77 percent of marketers say they saw increased traffic due to their social media efforts in 2016. However, many businesses still struggle with how to best use social media to improve their brand awareness and engagement.

Social Media has become so large that companies now have dedicated staff members in their Marketing departments that handle their social media strategies and campaigns. Sometimes, that can makes things more challenging for the small business owner that may not have large teams to handle their social media presence. In those instances, we recommend using a social media agency to help manage your social media strategy and campaigns.

There are a few key factors to consider when trying to improve your brand's visibility on social media. A few strategies we like to see implemented are;

Complete & Update Profile. It's important to make sure that all available fields are completed, ensuring that you add a profile photo, cover photo, and complete a compelling bio, with good keywords so people can find you. By keeping these details updated often, you can highlight specials, your website, or other compelling details about your business or brand.

Regularly Posting & Engaging. Customers like to see consistent posts, regularly, from business, to know that they are active on social media. Engaging with these posts, by liking and commenting on your followers posts, and comments on your posts, lets your customers know that you're attentive to social media as well. Not able to post for a while? Even notifying your audience that you're taking a small break can be very important.

Use Paid Advertising. In today's realm of social media, it's more of a pay-to-play environment, where you'll want to try to increase traffic to your social media pages and ultimately, your website. By using social media advertising, you can target specific demographics and interests, to ensure you're reaching your ideal audience.

These are just a few of the basic strategies that you should be implementing with your social media campaigns. You can really increase your brand awareness through social media, so long as you're consistently creating and posting engaging content that your audience will love. Considering social media advertising as a strategy can only help propel your brand further amongst all of the other profiles on the Internet.

Have questions? Speak with a representative today by contacting us online or calling 1-800-501-9091! 

A social media agency can boost brand awareness and help with social media campaigns to increase growth and business for a company. Social media can be an effective way to connect with customers, share information, and build relationships. There are various strategies that businesses can use to achieve success on social media, and an agency can help create a plan that is tailored to the brand and its needs.

There are more than three billion people using social media, and it's becoming a go to channel for increasing brand awareness, seasonal sales, and brand validity. Social media services, like the ones from SBG, can help in:

- Building and implementing a sound social media marketing strategy
- Develop, write, and schedule a social media calendar
- Respond to social media comments, messages, and more
- Measure social media performances for key performance indicators
- Focus on results-producing metrics, such as lead capture
- Access to your own client portal where you can collaborate with SBG on your social media strategies and campaigns

As a full-service digital marketing agency, we're prepared to handle everything you need to help your social media become successful. We offer a full-suite of a package that is tailored to your business. Included with our social media management solutions are:

- Custom-curated social media posts
- Cover & profile photo design
- Social Media Network Setup and Optimization
- Boosted Post Ad Management
- Daily Social Media Monitoring
- Monthly consultations
- Monthly Reports

Regardless of if you're looking for copy for your ad campaigns or custom graphic design to make your posts original, we have a complete and affordable social media marketing solution for you.

Have questions? Speak with a representative today by contacting us online or calling 1-800-501-9091!