Partner With Stratford Berkshire

Pay Per Click (PPC) Advertising

Attract more leads while gaining brand recognition through the use of pay-per-click (PPC) campaign strategies.
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Pay-per-click advertising, also known as PPC, is one of the best ways to target your most qualified audience, while building high-quality brand recognition. SBG will deliver custom PPC campaigns to help you increase both conversions and revenue for your company.
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Drive Revenue using Pay Per Click strategies

Whats included in a  PPC strategy?

When you choose Stratford Berkshire as your PPC Management partner, you'll get the following benefits:
  • You'll be assigned a dedicated project manager
  • After your initial discovery call, we'll research your competitors and keywords
  • We'll build a custom PPC strategy for your targeted industries and goals
  • We'll develop custom ad campaign copy, and then test for performance
  • We'll manage your bids strategically, maximizing your ROI
How We Work

Your new PPC strategy starts here.

Compare all of our PPC plans.


Perfect for beginners
$100 - $2,999 /mo. ad spend (paid to networks directly)
Up to 1,000 keywords
Keyword Analysis
Competitor Analysis
Campaign development, copywriting, strategy, testing, and monitoring
Get My Free Proposal


Agencies and professionals
+20% of ad-spend | Billed monthly
Everything from Seedling plus:
$3,000 - $20,000/mo. ad spend (paid to networks directly)
Up to 5,000 keywords
1 Custom Landing Page
1 Display Ad
SEO for all landing pages
Get My Free Proposal


Solution for enterprise
$1,499 / mo
+ 15% of ad-spend | Billed monthly
Everything from Growth plus:
$20,001+/monthly ad spend (paid to networks directly)
Up to 10,000 keywords
3 Custom Landing Pages (for A/B Testing)
3 Display Ads
30-second Commercial*
See All Deliverables

Grow your Revenue with Social Media Advertising.

Social media advertising services are a critical part of social strategy for businesses and brands. Learn more about our social media advertizing management solutions.

SBG's PPC Management Services





Your Investment

Ad Spend Limit
$100 - $4,999 per month
*Paid directly to networks
$5,000 - $20,000 per month
*Paid directly to networks
$20,001+ per month
*Paid directly to networks
Initial Optimization
$1,200 initial set-up fee
$2,500 initial set-up fee
$5,000 initial set-up fee
Monthly Management Costs
$999 / month
$999 / month
+ 20% of ad-spend
$1,499 / month
+ 15% of ad-spend


Google Ads (PPC Network)
Google Local Ads
Bing PPC
Google Text Ads Remarketing*

Management Deliverables

Initial Campaign Strategy & Development
Industry Analysis
SEO Keyword Research
1,000 keywords
5,000 keywords
$10,000 keywords
Ad Campaign Copywriting
Ad Campaign Performance Monitoring
Ongoing Keyword Development
Google Analytics Integration
Strategic Bid Management
Two 1-1 Consultations / Mo.
Clicks, Conversion & Click Fraud Monitoring
Setup & Management of Rule Based Bidding
International PPC*

Performance Reporting

Monthly Performance & Analysis Reporting
Website Conversion Analysis Reporting

What is PPC In Marketing?

Pay-per-click is one of the most popular forms of online advertising. Is your website optimized and ready to perform?

Paid search, is a form of advertising that has become increasingly popular over the past few years. PPC, also known as Pay-Per-Click advertising, may seem confusing at first, but it’s actually quite simple. PPC is when a company, or brand, pays for a search engine company to show certain ads on its website, or to appear on search engines at the very top. It's a popular way to generate leads because you only pay when you get results, and in this case, clicks = results. 


When a user clicks on one of your ads, your business pays the host website a predetermined amount of money. This is typically measured as Cost Per Click (CPC). Ads are placed based on specific keywords, or the organic content of your webpage, that must be related to your business' products or services. This will ensure that your ads are seen by people who are most likely to be interested in what your business has to offer.

PPC advertising can also help businesses to increase web traffic and conversion rates. In order to achieve this, it is important to choose the right keywords and create effective ads. Additionally, it is important to track results and make adjustments as needed in order to ensure that the campaign is achieving its goals. Without having someone dedicated to monitoring this, your PPC campaigns may not be as effective. 


The main advantage of PPC strategies is that it allows companies to reach a large audience very quickly. PPC also allows companies to track how many people have seen the ads and whether or not they’ve clicked on them.


One of the disadvantages of PPC campaigns, is that it can be expensive. Sometimes, the industry you're in, and your target market, may have a higher CPC, cost-per-click, rate, than others. It's critical that you do your research ahead of time, to know what to expect, and how difficult the competition is within your market. It's also very important to make sure that your website is fully optimized, and that your ad copy and campaigns are also optimized, to maximize your results. 


Yes, PPC is a legal way to obtain leads from the Internet. However, there are a few restrictions that need to be followed in order to avoid potential trouble. For example, PPC can only be used to advertise legitimate products and services. PPC also needs to be used in a fair and unbiased way. Often times, PPC campaigns are paired with other digital marketing strategies, like social media advertising campaigns. 


There are a few things to keep in mind when creating and running a successful PPC campaign:

1. Choose the Right Keywords

You need to choose keywords that are relevant to your business and your target audience. The more specific you can be, the better. For example, if you sell software for web design, you might want to target words like 'web design,' 'design,' or 'programming.' However, don’t overdo it – using too many unrelated keywords will dilute your campaign’s impact and potential results.

2. Start with a Well-Structured Plan

Creating a well-structured plan will ensure that your ads are reaching the right people and delivering on your goals. Before starting any campaign, create an outline specifying what you want to achieve (clicks, leads, downloads), who you want to reach (potential customers), and when you want those results (within a given timeframe). This will help keep everything organized and moving forward as planned.

3. Set realistic Expectations

Unless you have a lot of money to spend on ads (and chances are you don’t), don’t expect instant results. PPC campaigns typically take anywhere from 1-12 months before measurable results can be seen, so patience is key!

 The ads with the highest bids get shown first, and the user has the option of either clicking on them or scrolling down. If they choose to click on an ad, your business pays the website that served up that ad.

Have questions? Speak with a representative today by contacting us online or calling 1-800-501-9091

Let's Explore A Partnership.

Call 720-784-7778
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