See how we've transformed a start-up into a profitable business.
About Nationwide Bus Charter
Nationwide Bus Charter is a leader in the ground transportation industry in the United States. They offer charter bus transportation in the form of charter buses, mini buses, limousines, party buses, and even luxury cars and sedans. Nationwide Bus Charter, in some ways, operates as a middle-man, and therefore, has two aspects of their business - their customers, and their vendors. The owner of NBC knew that the key to success with this industry would be to have a strong online presence, and to have the ability to capture leads, and have a customer go through a full sales lifecycle. While still, in some ways, in their infancy stages, Nationwide Bus Charter quickly became one of the nation's most trusted, and most used, charter bus rental companies, with a major function of brand awareness and growth occurring through the website develop, PPC, SEO, and SEM strategies, implemented by Stratford Berkshire Group.
Nationwide Bus Charter truly started in 2020, as just a concept. The owner of the business had a background in ground transportation and knew that to get this business off the ground, it would be important to have a strong digital marketing backing. The owner came to Stratford Berkshire, knowing that the company would need a website, a way to collect leads, a strong online presence, and a way to keep Nationwide top of mind to prospective customers.
Stratford Berkshire started by developing a complete sales and marketing strategy to determine the best entry into the market. After numerous conversations, Nationwide Bus Charter received the following by partnering with us: - A beautifully built, customized WordPress Website, SSL Encrypted - Deep integrations into software used by the business - A chat bot to collect leads - Online forms to collect leads - SEO Content ranked to compete against their competitors - Social Media Style Guide - Marketing and Operational Automation
Nationwide Bus Charter decided on having colors of black and yellow at the time of their inception, and knew that they wanted a bus in their logo. A family friend supplied an illustration of a bus, and asked SBG to work with that to begin the brand recognition of this company.