Nationwide Bus Charter is a leader in the ground transportation industry in the United States. They offer charter bus transportation in the form of charter buses, mini buses, limousines, party buses, and even luxury cars and sedans. Nationwide Bus Charter, in some ways, operates as a middle-man, and therefore, has two aspects of their business - their customers, and their vendors. The owner of NBC knew that the key to success with this industry would be to have a strong online presence, and to have the ability to capture leads, and have a customer go through a full sales lifecycle. While still, in some ways, in their infancy stages, Nationwide Bus Charter quickly became one of the nation's most trusted, and most used, charter bus rental companies, with a major function of brand awareness and growth occurring through the website develop, PPC, SEO, and SEM strategies, implemented by Stratford Berkshire Group.